Privacy Policy

Discount Holiday Lights ("we," "us," or "our") provides residential and commercial holiday lighting sales, installation, maintenance, take-down, and storage across North Dallas. This policy explains what information we collect through discountholidaylights.com and our advertising, how we use it, and the choices you have.

Information we collect

When you request a free estimate or contact us, we collect the information you provide, which may include:

• Name
• Phone number
• Address or neighborhood
• Any notes or details you add about your project

If you call the phone number shown in one of our ads, that call may be routed through a call-tracking number provided by Google Ads so we can measure which ads generate calls. The call is still forwarded to our regular business line, and we do not use this to record or transcribe your call.

We also collect standard technical information automatically when you visit our site, such as your approximate location, device and browser type, and which pages you viewed, through Google Ads' tracking tag.

How we use your information

• To respond to your estimate request and schedule a walkthrough or service
• To follow up about ongoing or upcoming work (installation, maintenance, take-down)
• To measure which ads and pages lead to phone calls and form submissions, so we can spend our advertising budget more effectively
• To maintain the security and normal operation of our website

We do not sell your personal information to third parties.

Services we use

To run our website and advertising, we share limited information with the following service providers, who process it on our behalf:

• Web3Forms — processes and delivers the estimate request form to us.
• hCaptcha — helps confirm form submissions come from real people, not automated spam.
• Google Ads — measures ad performance, including form submissions and phone calls, and provides the call-forwarding number described above.

Each of these providers has its own privacy policy governing how it handles data on our behalf.

Cookies and tracking

Our site uses cookies and similar technologies from Google Ads to understand which ads and pages lead to estimate requests and calls. You can control cookies through your browser settings; blocking them won't prevent you from using the site, but it may affect how accurately we can measure our advertising.

Data retention

We keep the information you submit for as long as reasonably needed to respond to your request, complete any service, and maintain our business records, after which we delete or de-identify it.

Your choices

You can ask us to review, correct, or delete the personal information we hold about you by contacting us using the information below. If you'd rather not have your call routed through a tracking number, you can call our main line directly.

Children's privacy

Our services and website are directed at adults and are not intended for children under 13, and we do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time to reflect changes in our practices. We'll post the updated version here with a new "last updated" date.

Contact us

Questions about this policy or your information? Call us at (469) 409-4475 or use our contact form.